My friends at Willow Springs Camp came to me looking for a new brand identity. With a hand-painted logo that had been used for decades, their branding was outdated, inconsistent, and wasn't resonating with today's campers.
Willow Springs is a special place to me as I grew up as a camper and worked on staff as a counsellor for a number of years there. It was an honour to create a new brand identity for them that will help them step forward in reaching today's generation of campers with confidence, consistency, and clarity.
Left: Vertical version
Right: Horizontal version
Previous Logo
New Logo
